Cold Press
Forty-one bottle variants built from one parametric master, each exported the morning its label was signed off.
- Client
- Havre Bottling
- Discipline
- Product CGI
- Year
- 2026
Havre arrived with a problem of arithmetic rather than taste: forty-one products, one bottle, and a label design that would not be finished until three weeks after the photography deadline. Shooting was never going to work. Neither was modelling forty-one bottles.
What we built
One parametric master — glass, shoulder emboss, closure and fill level driven by a handful of exposed controls — and a label system that reads artwork off a folder. When a label was signed off, the variant rendered that morning without anyone opening the scene.
The part that took the time
Glass. Amber glass with product in it is a fight between refraction and the thing the client actually wants you to see, which is the liquid colour. We built three depth presets — empty, half, full — and locked the light rig so the colour read the same whichever one was in frame.
Outcome
Forty-one variants delivered across nine weeks, the last one four hours after its label landed. Retail had stills before the physical run existed, which is the whole reason anybody renders a bottle instead of photographing it.